9 Big Reasons Why Radio is Important to Africa
Dialogue, tolerance and peace was the well-chosen theme of World Radio Day 2019. Radio plays a crucial role in opening up dialogue during times of conflict or in emergencies. This is more likely to foster tolerance and result in a greater chance of peace. We highlight why radio is so effective – often where other mediums fail.
In a world filled with mobile phones, tablets and computers people often ask us, “Why radio”?
Its power to educate and inform in everyday life and in emergencies is just as important today as it has always been.
Radio goes where newer technologies can’t. Beyond electricity, beyond a mobile signal. Beyond literacy. It’s the most effective way of delivering information in remote corners where having the right knowledge can mean the difference between a harvest and hunger, between feeling confident or humiliated, or even between life and death.
And what we’ve done, is to add an MP3 capability to many of our products, which enable radio programmes to be recorded and never lost to listeners.
1. Radio reaches the most number of people
Radio remains the most used mass-communication medium in Africa with the widest geographical reach and has the greatest audiences compared with the Internet, television and newspapers. In Tanzania, 83% of adults surveyed said they get news and information from radio, as did 89% in Kenya. When adding an MP3 recording feature, people need never miss a broadcast.
6. Radio is life-saving
People turn to radio first when disaster strikes. Survivors need to find lost loved ones, access food, shelter or medical aid. It provides psycho-social support to those traumatized. Information is aid.
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