Spring 2006

Major supermarket chain ASDA is calling on customers to do their bit for the environment and help children in Africa. ASDA is asking shoppers and school children to bring their used postage stamps into the store and deposit them into a Blue Peter style stampometer. The Salvation Army will then sell them on to stamp collectors to raise funds for Lifeline radios.

The revenue generated by your old stamps will purchase hundreds of radios to be distributed by Lifeline Energy to provide access to education for orphans and other vulnerable children in Africa.

As part of the ASDA four week Big Recycle programme pupils will be encouraged to carry out an environmental review of their own school, create an environmental action plan, before implementing their own green initiatives. To get them thinking about recycling, they will be encouraged to collect used postage stamps and deposit them in the stampometers at ASDA stores.

The UK produces more than 430 million tonnes of waste each year, with most of it going into landfill sites. ASDA which has 358 stores and depots throughout the UK, has made a commitment that by 2010 it will not send any waste to landfill sites.

Lifeline Energy is committed to sustainable, renewable energy and uses wind up, solar powered Lifeline radios which leave no batteries to pollute the environment. The more stamps go to ASDA, the more Lifeline radios will go to educate children in Africa, so start going through your post right now and drop those stamps off in store. It will really make a difference to so many young lives.