9 Big Reasons Why Radio is Important to Africa
In a world filled with mobile phones, tablets and computers people often ask us, “Why radio”? We’ll answer. Radio’s power to educate and inform in everyday life and in emergencies is just as important today as it has always been.
6. Radio is life-saving
People turn to radio first when disaster strikes. Survivors need to find lost loved ones, access food, shelter or medical aid. It provides psycho-social support to those traumatized. Information is aid.
Radio goes where newer technologies can’t. Beyond electricity, beyond a mobile signal. Beyond literacy. It’s the most effective way of delivering information in remote corners where having the right knowledge can mean the difference between a harvest and hunger, between feeling confident or humiliated, or even between life and death.
Lifeline Energy have gone further than traditional radio by adding MP3 functionality to many of our products. This means that radio programmes can be recorded and not be lost to listeners.
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