9 Big Reasons Why Radio is Important to Africa
Radio during the Covid-19 pandemic
In a world filled with mobile phones, tablets and computers people often ask us, “Why radio”? The answer is simply that radio still has the widest audience footprint, reaching millions who have no access to the internet. Radio’s power to educate and inform in everyday life and in emergencies is just as important today as it has always been, and possibly even more so today. Radio proved to be invaluable during the Covid-19 Pandemic. Learners around the world tuned into radio stations to receive academic tuition via the airwaves. Messages on how to prevent the spread of infection saved countless lives.
6. Radio is life-saving
People turn to radio first when disaster strikes. Survivors need to find lost loved ones, access food, shelter or medical aid. It provides psycho-social support to those traumatized. During pandemics, radio reaches far and wide with life-saving information and is a calm voice for all to hear. Information is aid.
9. Radio builds community
Radio is a social medium, fostering participation and engagement, in people’s own home languages. Even if social-distancing measures are in place, individuals can engage in meaningful community participation by calling into the radio station to have their say, while also listening to fellow community members.
Radio goes where newer technologies can’t. Beyond electricity, beyond a mobile signal. Beyond literacy. It’s the most effective way of delivering information in remote corners where having the right knowledge can mean the difference between a harvest and hunger, between feeling confident or humiliated, or even between life and death.
Lifeline Energy have added enhanced functioninality to the traditional radio by adding MP3 playback to many of our products. This means that radio programmes can be recorded and not be lost to listeners after being aired. Audio content can also be loaded on to the players for on-demand listening.
There’s no question about it, radio just gets more valuable and efficient over time.
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