Radio is an ideal instrument to use for disseminating information to farmers in Zambia. Zambian farmers trust Information from the radio more than other means of information delivery.
When asked if he had to choose between his wind-up radio or his cow, he didn’t hesitate. Fordward, an 18-year-old Rwandan head of household said, “I shall choose my radio, because a cow doesn’t give me information.”
By Tsion Issaya, Communications Manager, British Council Ethiopia | HaileMeet 60 year old Haile Berhe. For more than half his life, he has worked as an English teacher. Born and raised in a small town in Tigray regional state.